We are the consciousness that observes and directly perceives being...
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Amirhossein Sahrifan, Freelance Artist And Architect, Based in IRAN
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He studied art since 2004 at Rah-e Kamal-ol-Molk Art School under the supervision of Professor Torabi, and in the same years, after completing his painting and drawing courses, he participated in several group exhibitions. Simultaneously with artistic activities and learning art, he started ...​​​​​​​

A Curator: The Designer of the Human Perceptual Experience with Art

A curator is the designer of the perceptual experience of a human being with an artwork. Their role is not merely to gather and display works, but to create a space where the audience’s encounter with art becomes a multi-layered, living experience. In this process, every element—from light and sound to the physical arrangement and spacing of artworks—serves to design a sensory and mental journey for the viewer. The curator knows that an artwork does not come to life in a vacuum; it breathes within a context of narrative, background, and aesthetic sensibility.

The curator is a bridge between the artist’s intent and the audience’s perception a bridge that neither imposes a message nor leaves it in ambiguity. With precision and delicacy, they design the path of discovery. In a way, the curator is an architect of perception; someone who invites the audience not only to see but also to feel, to think, and to reinterpret the world within and around them...

The Curator as a Language Creator: The Role and Importance of Curatorial Language in Art Projects
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A curator is theIn the contemporary art world, a curator is not merely a presenter of artworks; they are a language creator. Like a writer, the curator constructs the language of the project a language that can enlighten, confuse, or transform the audience. This language serves as a framework for dialogue between art and its viewers. The curator’s goal is to shape this dialogue in a structured, artistic, and meaningful way.
Curatorial language is a set of tools, elements, and structures through which the curator designs and narrates the art project. This language includes selecting artworks, arranging them spatially, designing lighting, incorporating sound, and even determining the visitor’s path through the exhibition.​​​​​​​

Freedom in Abstract Calligraphy
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A curator is theIn thFreedom in abstract calligraphy is not confined to the moment of artistic creation; it also encompasses the process of experiencing, perceiving, and interpreting the work. In fact, artistic creation in this field is not an endpoint but rather the beginning of a shared journey a journey that originates from the artist’s hand and continues in the eye, mind, and soul of the viewer. Each individual who encounters such a work, depending on personal history, emotions, cultural background, and even the state of mind in a given moment, forms a unique and unrepeatable experience. No one can claim the existence of a single, final meaning within the work, because meaning is not embedded in the materiality of ink, lines, or canvas; it emerges dynamically in the living relationship between the artwork and its audience.

A professional curator is not merely a selector of artworks; rather, they serve as an intellectual, aesthetic, and human mediator between the works and the audience.​​​​​​​​​​​​​​

Through a deep understanding of the concepts and the social, cultural, and historical contexts of each artwork, the curator creates new narratives and provides a platform for diverse emotional and intellectual experiences. They strive to move the audience from passivity to engagement, transforming the act of viewing into a deeply human and interdisciplinary experience.